Marketing for Construction Essay Example | Topics and Well Written Essays - 4250 words

Marketing for Construction - Essay ExampleMarketing decision variables tactic a central role in the retailing companys oerall strategy. There are a range of priorities for the businesses which need to prioritised according to the business philosophy of the business. In fact, market segmentation and opportunity prioritization go transcend in hand.Construction related harvest-festivals like houses cannot be replaced as frequently as FMCG goods. Therefore, the company in FMCG sector requires to be regularly in touch with the customers and take care of their future needs as well. succession in FMCG the packaging of the products check outs a significant value proposition, in facial expression business, packaging doesnt hold much significance. Instead, the quality of the construction material is more crucial for the customerIn the FMCG sector, in enounce to bring about a difference in product, the research and development activities are always on the lookout for a product or system, which can deliver better value for money. scarce the construction sector being capital intensive doesnt require such(prenominal) frequent upgrades. What needs to be ensured is that the construct material being supplied happens to be of the best quality.ii. A1b. What do you count are the main reasons for the differences that you identified inAns The main reasons for the difference in marketing approach arei. The nature of product While a majority of the products from FMCG sector are meant to be discarded after using it for a while, the product from construction sector last really long.ii. Consumption pattern While making use of a product from FMCG, the consumer realises the time spent with the product, value delivered by the product etc. but in cutting of a house, if the consumer is getting good value for the money spent, then such a realisation rarely comes.iii. There has been a marked shift in the treatment of a supply chain over the last couple of decades, especially in reta il and grocery markets. It is widely accepted that the most potent members of marketing channels for FMCGs are now the retail supermarkets (Stem and El-Ansary, 1992). But there are no such outlets for the construction sector as yet.iv. While the constructed house or property can be well customised to suit the specific needs of the customer even after the purchase, by adding or altering the construction. But such customisation is not easily possible for FMCG products. A1c. Identify three (3) marketing activities common to leading FMCG companies that you believe are(i.)